Once again I’m back with the easy info on one of the most unique aspect of internet marketing. “Sales funnels” once again I’m only providing basic info in one centralized location. Please take the time to visit some of the links provided below.
By definition a sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model.
Quick read on sales funnels
The purpose of a funnel is to make things easier and cleaner. When you put fresh, new oil in your car for example, you don’t want oil spilling all over your engine. So what do you do? You use a funnel to increase the likelihood that ALL (or most) of the oil will go straight to its destination.
Sales funnels work the same way — they help you avoid “spilling” (or losing) potential customers.
The idea of using a funnel as a metaphor for Sales & Marketing processes in business really stems from the classic Marketing concept, AIDA. Attention, Interest, Desire, Action. These 4 elements generally describe how you build customer relationships, but they can also describe lots of other things too (like how to structure a really good sales letter or sales pitch).
Here’s a quick example of a sales funnel:
Let’s say I’m in the travel business. I’m a travel agent with my very own website where I offer some basic information about me and my services.
A simple contact form or phone number listed on my travel website MIGHT help me get a few new leads here and there. But instead of just waiting for people to pick up the phone and call my travel agency, I offer a free report all about a topic of great interest to my target customers.
Resources (Sales Funnels)
velocify.com (Sales Funnels)
insightly.com (Sales Funnels)
zoho.com (Sales Funnels)