Today we are analyzing a mobile content offer for IOS and Android. The pay is dynamic billing is suported by Vivo and Tim. If your new to marketing mobile content for profit you will need to find a bidding platform IP targeting and exclusion. Like most of South America Brazil is no exception to the telecommunications circus that prevents most software from knowing the difference between carrier and WIFI traffic. Below I’ll share basic terms and resources.
Description From Network
1. LP not allowed
2. Banners must be approved in advance
User Conversion Flow: Double Optin
Device: Features + Smartphones (Android+iOS)
Push Notification traffic allowed: Yes
Incentivized Traffic allowed: No
Email Traffic allowed: No
Adult traffic allowed: Yes
Search traffic allowed: No
SMS Traffic allowed: No
Wifi traffic allowed: No
Opera Mini traffic allowed: No
The largest mobile operator in Brazil that is owned by Telefonica and has 28,78% of the Brazilian market share (Q2 2014). From their total of 79,35 million subscribers, 67,02% are using their pre-paid plans (Q2 2014).
Vivo has the widest LTE coverage of the country’s operators and currently serves around 100 of the major city centers and capitals and 36% of the population. Vivo recently started investing on the M2M market niche, focused mostly on automotive devices. It is currently the second largest operator in terms of number of M2M subscriptions.
The second largest mobile operator in Brazil that is owned by Telecom Italia and has 26,91%of the Brazilian market share (Q2 2014).From their total of 74,20 million subscribers, 83,5% are using their pre-paid plan (Q2 2014).
TIM’s network has national coverage and their services are mainly sold through a national network of TIMresellers and company website. TIM also offers services for landline telephones and broadband connections. TIM operates a GSM network in the A and B band. Their data network is based on GPRS/EDGE for GSM and HDSPA and HSPA+ for UMTS. They also currently operate the 2,5GHz spectrum of LTE communications.
IP Targeting is the process of targeting internet advertising to specific households based on their Internet Protocol address (which is the string of numbers assigned to your internet connection by your Internet Service Provider).